Yoli Chisholm

B2B Marketing Basics - Yoli Chisholm Show

January 13, 2020 Season 1 Episode 4
Yoli Chisholm
B2B Marketing Basics - Yoli Chisholm Show
Chapters
Yoli Chisholm
B2B Marketing Basics - Yoli Chisholm Show
Jan 13, 2020 Season 1 Episode 4
yoli chisholm

In this episode I talk about the basics of B2B Marketing and driving demand generation - mistakes people make with CAC, the hard thing about the Growth + Sales motion, the debate around Brand vs Demand Gen, tactics with the fastest close rates and more.

Show Notes

In this episode I talk about the basics of B2B Marketing and driving demand generation - mistakes people make with CAC, the hard thing about the Growth + Sales motion, the debate around Brand vs Demand Gen, tactics with the fastest close rates and more.

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